The Science Behind Breathe Right Nasal Strips: What Businesses Need to Know

Author: Kongdy Patch

Date: 05 14，2024

Breathe Right nasal strips have become a popular over-the-counter product for relieving nasal congestion and improving airflow during sleep and exercise. For businesses looking to stock these products, understanding the science behind how they work can help with marketing, sales, and consumer education. Let's dive into the mechanics and benefits of this innovative nasal device.

01. How Breathe Right Nasal Strips Function

The key component of Breathe Right nasal strips is the flexible strip that adheres to the nose externally. This strip contains two plastic bands coated with a special adhesive. When applied properly across the nose, the bands gently lift and open the nasal passages from the outside.

This opening of the nasal valve area reduces airflow resistance caused by nasal congestion or structural abnormalities like a deviated septum. By widening the nasal valve, the strips create less restricted breathing through the nose.

The adhesive is designed to be safe for use on the skin and strong enough to maintain the lifting effect throughout the night or during exercise when breathing demands are higher.

02. Benefits for Breathing, Sleep, and Performance

Using Breathe Right nasal strips can provide several evidence-backed benefits:

Improved Nasal Breathing

Multiple studies show nasal strips are effective at increasing nasal cross-sectional area and airflow. One study found a 25% increase in ejection airflow and a 37% increase in inspiratory nasal volume.

Less Snoring and Improved Sleep Quality

By reducing nasal resistance, the strips allow for quieter, more restful sleep with less snoring and sleep disruptions. Research indicates they can decrease snoring and improve sleep quality scores.

Enhanced Athletic Performance

For athletes and fitness enthusiasts, improved nasal breathing can translate to better exercise performance. Studies show nasal strips can increase oxygen uptake and reduce breathingdistress during high-intensity exercise.

03. How They Compare to Other Nasal Devices

While similar in concept to internal nasal dilators or nasal cones, Breathe Right strips have some key advantages. They are non-invasive, drug-free, easy to use, and can be worn comfortably during sleep. Oral breathing can be minimized compared to other methods.

Additionally, nasal strips provide targeted dilation to the nasal valve area specifically, which contributes to their effectiveness.

04. Consumer Demand and Business Opportunities

With benefits for sleep, exercise performance, and overall nasal breathing, it's no surprise that consumer demand for nasal strips is significant. Data indicates the global nasal dilators market size was valued at over $68 million in 2021 and is projected to grow.

For businesses, meeting this demand presents opportunities in several industries and sales channels:

Breathe Right is one of the most well-known brands in this product category. As an affordable, accessible over-the-counter solution, nasal strips appeal to all demographics looking for relief from congestion, snoring, sleep issues, and breathing difficulties.